When I say PPC, you may immediately think of Pay Per Click but in this context, it is basically Pay Per Call. In this performance marketing, it is making it possible for marketers to have quality calls on part of the advertisers. Whether you believe it or not, it is almost similar to how performance networks do in tracking conversions and calls as well but only here, pay per calls are designed to track calls.
The major goal of these pay per call marketing campaigns is to drive calls from the prospects to connect them directly over the phone regardless if it is through the agent or you personally. These are deemed to be hot leads as the possible customers take action by calling the number and request for additional info in real time. Of course, depending on conversion point on the pay per call marketing, only if the affiliate successfully sent the call is when they will be paid. For the most part, many people do prefer the pay per call in terms of increasing conversion rates.
Of course for marketers, they all know that a person who likes to contact them is more inclined in making a purchase. Compared to web forms, there is more quality when it comes to live calls. It doesn’t indicate that they will be contacted immediately if ever a visitor requested more info through a web form. The visitor’s interest level in the service or product of the advertiser might drop quickly unless they’re contacted in the perfect timing.
The fact that there are lots of markets that are unsaturated or has less competition which is a big advantage for running pay per call marketing. As you opt to run pay per call campaigns, the affiliates will be able to run as well their offers on the traffic sources that’ll otherwise cause them troubles.
In addition to that, there’s a big push for many types of ads on various sources. Let’s deal with the fact that today, seeing banner or text based ads would simply not cut. We are now noticing action specific ads as well as pay per call to which both Facebook and Google are pushing for. Mainly because of the nature that the pay per call marketing has, the verticals that are performing well are also the ones that are time sensitive. The truth is, it is ideal if you would stick with the local pay per call marketing which composes of 4 categories namely automotive, home services, health and legal.